Commentaries and Reply on “Predicting Customer Value Using Clumpiness: From RFM to RFMC” by Yao Zhang, Eric T. Bradlow, and Dylan S. Small
Published Online:20 Mar 2015https://doi.org/10.1287/mksc.2015.0904
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Volume 34, Issue 2
March-April 2015
Pages 179-307
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- Published Online:March 20, 2015
Copyright © 2015, INFORMS
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(2015) Commentaries and Reply on “Predicting Customer Value Using Clumpiness: From RFM to RFMC” by Yao Zhang, Eric T. Bradlow, and Dylan S. Small. Marketing Science 34(2):209-217.
https://doi.org/10.1287/mksc.2015.0904
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