Effect of Customer-Centric Structure on Long-Term Financial Performance

Ju-Yeon Lee
Ju-Yeon Lee
[email protected]
College of Business and Economics, Lehigh University, Bethlehem, Pennsylvania 18015
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,
Shrihari Sridhar
Shrihari Sridhar
[email protected]
Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802
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,
Conor M. Henderson
Conor M. Henderson
[email protected]
Lundquist College of Business, University of Oregon, Eugene, Oregon 97405
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,
Robert W. Palmatier
Robert W. Palmatier
[email protected]
Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195
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Ju-Yeon Lee

[email protected]

College of Business and Economics, Lehigh University, Bethlehem, Pennsylvania 18015

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Shrihari Sridhar

[email protected]

Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802

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Conor M. Henderson

[email protected]

Lundquist College of Business, University of Oregon, Eugene, Oregon 97405

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Robert W. Palmatier

[email protected]

Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

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Published Online:23 Sep 2014https://doi.org/10.1287/mksc.2014.0878

Supplemental Material

mksc.2014.0878-sm-webapp_08-07-2014.pdf

The replication files for this article are available HERE.

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Volume 34, Issue 2

March-April 2015

Pages 179-307

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Received:January 01, 2014
Accepted:July 24, 2014
Published Online:September 23, 2014

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Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson, Robert W. Palmatier (2014) Effect of Customer-Centric Structure on Long-Term Financial Performance. Marketing Science 34(2):250-268.

https://doi.org/10.1287/mksc.2014.0878

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