Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms

Sridhar Balasubramanian
Sridhar Balasubramanian
[email protected]
Marketing Area, Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599
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,
Shantanu Bhattacharya
Shantanu Bhattacharya
[email protected]
Singapore Management University, LKCSB, Singapore 178899
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,
Vish V. Krishnan
Vish V. Krishnan
[email protected]
Innovation, Technology, and Operations Area, Rady School of Management, University of California at San Diego, La Jolla, California 92093
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Marketing Area, Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599

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Shantanu Bhattacharya

[email protected]

Singapore Management University, LKCSB, Singapore 178899

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Vish V. Krishnan

[email protected]

Innovation, Technology, and Operations Area, Rady School of Management, University of California at San Diego, La Jolla, California 92093

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Published Online:20 Mar 2015https://doi.org/10.1287/mksc.2014.0894

Supplemental Material

mksc.2014.0894-sm-appendix.pdf (393 KB)

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Volume 34, Issue 2

March-April 2015

Pages 179-307

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Received:November 21, 2012
Accepted:September 16, 2014
Published Online:March 20, 2015

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Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan (2015) Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms. Marketing Science 34(2):218-234.

https://doi.org/10.1287/mksc.2014.0894

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Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms

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