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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Learning from Experience, Simply

Pages:1–19

Published Online:September 5, 2014

https://doi.org/10.1287/mksc.2014.0868

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Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa

Pages:20–38

Published Online:August 18, 2014

https://doi.org/10.1287/mksc.2014.0871

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Risk Preferences and Demand Drivers of Extended Warranties

Pages:39–58

Published Online:October 23, 2014

https://doi.org/10.1287/mksc.2014.0879

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Aggregation Bias in Sponsored Search Data: The Curse and the Cure

Pages:59–77

Published Online:January 27, 2015

https://doi.org/10.1287/mksc.2014.0884

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Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol

Pages:78–97

Published Online:January 27, 2015

https://doi.org/10.1287/mksc.2014.0881

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Design Innovativeness and Product Sales' Evolution

Pages:98–115

Published Online:October 3, 2014

https://doi.org/10.1287/mksc.2014.0875

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Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs

Pages:116–133

Published Online:October 20, 2014

https://doi.org/10.1287/mksc.2014.0877

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The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred

Pages:134–143

Published Online:October 17, 2014

https://doi.org/10.1287/mksc.2014.0882

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The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Pages:144–159

Published Online:November 24, 2014

https://doi.org/10.1287/mksc.2014.0886

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Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor’s Perspective

Pages:160–175

Published Online:November 6, 2014

https://doi.org/10.1287/mksc.2014.0880

Preview Abstract

Focus On Authors

Free Access
Focus On Authors

Pages:176–178

Published Online:January 27, 2015

https://doi.org/10.1287/mksc.2014.0898

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