The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

• Qiang Liu

  Qiang Liu

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  Krannert School of Management, Purdue University, West Lafayette, Indiana 47907

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• Thomas J. Steenburgh

  Thomas J. Steenburgh

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  Darden School of Business, University of Virginia, Charlottesville, Virginia 22904

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• Sachin Gupta

  Sachin Gupta

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  Samuel Curtis Johnson Graduate School of Management, Cornell University, Ithaca, New York 14853

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