Risk Preferences and Demand Drivers of Extended Warranties
Published Online:23 Oct 2014https://doi.org/10.1287/mksc.2014.0879
Supplemental Material
mksc.2014.0879-sm-warrantiesconjoint-webappendix.pdf (525 KB)
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Volume 34, Issue 1
January-February 2015
Pages 1-178
Article Information
Supplemental Material
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- Received:December 25, 2012
- Accepted:July 23, 2014
- Published Online:October 23, 2014
Copyright © 2015, INFORMS
Cite as
Pranav Jindal (2014) Risk Preferences and Demand Drivers of Extended Warranties. Marketing Science 34(1):39-58.
https://doi.org/10.1287/mksc.2014.0879
Keywords
