Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor’s Perspective
Published Online:6 Nov 2014https://doi.org/10.1287/mksc.2014.0880
Supplemental Material
mksc.2014.0880-sm-web_appendix_mksc-oct-11-0307noid.pdf (135 KB)
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Volume 34, Issue 1
January-February 2015
Pages 1-178
Article Information
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- Received:October 12, 2011
- Accepted:July 11, 2014
- Published Online:November 06, 2014
Copyright © 2015, INFORMS
Cite as
Alberto Sa Vinhas, Jan B. Heide (2014) Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor’s Perspective. Marketing Science 34(1):160-175.
https://doi.org/10.1287/mksc.2014.0880
Keywords
