Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
Published Online:27 Jan 2015https://doi.org/10.1287/mksc.2014.0881
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mksc.2014.0881-sm-web_appendix.pdf (361 KB)
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Volume 34, Issue 1
January-February 2015
Pages 1-178
Article Information
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- Received:September 22, 2012
- Accepted:August 04, 2014
- Published Online:January 27, 2015
Copyright © 2015, INFORMS
Cite as
Scott K. Shriver (2015) Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol. Marketing Science 34(1):78-97.
https://doi.org/10.1287/mksc.2014.0881
Keywords
