Research Articles

Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline

Pages:763–780

Published Online:July 17, 2014

https://doi.org/10.1287/mksc.2014.0864

Competitor Orientation and the Evolution of Business Markets

Pages:781–795

Published Online:July 3, 2014

https://doi.org/10.1287/mksc.2014.0863

Why Do Salespeople Spend So Much Time Lobbying for Low Prices?

Pages:796–808

Published Online:May 8, 2014

https://doi.org/10.1287/mksc.2014.0856

Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study

Pages:809–827

Published Online:May 9, 2014

https://doi.org/10.1287/mksc.2014.0854

Models of Sequential Evaluation in Best-Worst Choice Tasks

Pages:828–848

Published Online:September 8, 2014

https://doi.org/10.1287/mksc.2014.0870

Organizational Structure and Gray Markets

Pages:849–870

Published Online:September 8, 2014

https://doi.org/10.1287/mksc.2014.0869

Usage Experience with Decision Aids and Evolution of Online Purchase Behavior

Pages:871–882

Published Online:July 21, 2014

https://doi.org/10.1287/mksc.2014.0872

Focus on Authors

Free Access
Focus on Authors

Pages:883–884

Published Online:November 19, 2014

https://doi.org/10.1287/mksc.2014.0887

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