Help
Cart
Skip main navigation

Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline

Pages:763–780

Published Online:July 17, 2014

https://doi.org/10.1287/mksc.2014.0864

Preview Abstract
Competitor Orientation and the Evolution of Business Markets

Pages:781–795

Published Online:July 3, 2014

https://doi.org/10.1287/mksc.2014.0863

Preview Abstract
Why Do Salespeople Spend So Much Time Lobbying for Low Prices?

Pages:796–808

Published Online:May 8, 2014

https://doi.org/10.1287/mksc.2014.0856

Preview Abstract
Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study

Pages:809–827

Published Online:May 9, 2014

https://doi.org/10.1287/mksc.2014.0854

Preview Abstract
Models of Sequential Evaluation in Best-Worst Choice Tasks

Pages:828–848

Published Online:September 8, 2014

https://doi.org/10.1287/mksc.2014.0870

Preview Abstract
Organizational Structure and Gray Markets

Pages:849–870

Published Online:September 8, 2014

https://doi.org/10.1287/mksc.2014.0869

Preview Abstract
Usage Experience with Decision Aids and Evolution of Online Purchase Behavior

Pages:871–882

Published Online:July 21, 2014

https://doi.org/10.1287/mksc.2014.0872

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:883–884

Published Online:November 19, 2014

https://doi.org/10.1287/mksc.2014.0887

Previous
Back to Top
Next
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.
Agree