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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition

Pages:621–640

Published Online:April 21, 2014

https://doi.org/10.1287/mksc.2014.0848

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Signaling Through Pricing by Service Providers with Social Preferences

Pages:641–654

Published Online:April 7, 2014

https://doi.org/10.1287/mksc.2014.0850

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Invited Paper—Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications

Pages:655–672

Published Online:July 1, 2014

https://doi.org/10.1287/mksc.2014.0860

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Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors

Pages:673–692

Published Online:July 3, 2014

https://doi.org/10.1287/mksc.2014.0862

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The Bright Side of Loss Aversion in Dynamic and Competitive Markets

Pages:693–711

Published Online:April 7, 2014

https://doi.org/10.1287/mksc.2014.0847

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A Dynamic Model of Entry and Exit in a Growing Industry

Pages:712–724

Published Online:April 28, 2014

https://doi.org/10.1287/mksc.2014.0853

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Strategic Loyalty Reward in Dynamic Price Discrimination

Pages:725–742

Published Online:March 7, 2014

https://doi.org/10.1287/mksc.2013.0840

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Open Access
Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling

Pages:743–759

Published Online:June 4, 2014

https://doi.org/10.1287/mksc.2014.0851

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Focus on Authors

Free Access
Focus on Authors

Pages:760–762

Published Online:September 26, 2014

https://doi.org/10.1287/mksc.2014.0876

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