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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth

Pages:463–484

Published Online:March 7, 2014

https://doi.org/10.1287/mksc.2013.0831

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The Company That You Keep: When to Buy a Competitor's Keyword

Pages:485–508

Published Online:April 1, 2014

https://doi.org/10.1287/mksc.2013.0834

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Nonmonotonic Status Effects in New Product Adoption

Pages:509–533

Published Online:May 13, 2014

https://doi.org/10.1287/mksc.2014.0857

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Consumer Attitude Metrics for Guiding Marketing Mix Decisions

Pages:534–550

Published Online:March 7, 2014

https://doi.org/10.1287/mksc.2013.0841

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Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit

Pages:551–566

Published Online:June 23, 2014

https://doi.org/10.1287/mksc.2014.0859

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The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication

Pages:567–585

Published Online:April 28, 2014

https://doi.org/10.1287/mksc.2014.0852

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Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising

Pages:586–608

Published Online:March 24, 2014

https://doi.org/10.1287/mksc.2013.0838

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A Data Set of Brands and Their Characteristics

Pages:609–617

Published Online:July 25, 2014

https://doi.org/10.1287/mksc.2014.0861

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Focus on Authors

Free Access
Focus on Authors

Pages:618–620

Published Online:July 25, 2014

https://doi.org/10.1287/mksc.2014.0866

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