Research Articles

Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth

Pages:463–484

Published Online:March 7, 2014

https://doi.org/10.1287/mksc.2013.0831

The Company That You Keep: When to Buy a Competitor's Keyword

Pages:485–508

Published Online:April 1, 2014

https://doi.org/10.1287/mksc.2013.0834

Nonmonotonic Status Effects in New Product Adoption

Pages:509–533

Published Online:May 13, 2014

https://doi.org/10.1287/mksc.2014.0857

Consumer Attitude Metrics for Guiding Marketing Mix Decisions

Pages:534–550

Published Online:March 7, 2014

https://doi.org/10.1287/mksc.2013.0841

Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit

Pages:551–566

Published Online:June 23, 2014

https://doi.org/10.1287/mksc.2014.0859

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication

Pages:567–585

Published Online:April 28, 2014

https://doi.org/10.1287/mksc.2014.0852

Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising

Pages:586–608

Published Online:March 24, 2014

https://doi.org/10.1287/mksc.2013.0838

A Data Set of Brands and Their Characteristics

Pages:609–617

Published Online:July 25, 2014

https://doi.org/10.1287/mksc.2014.0861

Focus on Authors

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