Help
Cart
Skip main navigation

Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Editorial—Acknowledging 2013 Marketing Science Contributions

Pages:315–316

Published Online:May 19, 2014

https://doi.org/10.1287/mksc.2014.0855

Preview Abstract

Research Articles

Dynamic Targeted Pricing in B2B Relationships

Pages:317–337

Published Online:April 1, 2014

https://doi.org/10.1287/mksc.2013.0842

Preview Abstract
Just the Faces: Exploring the Effects of Facial Features in Print Advertising

Pages:338–352

Published Online:February 10, 2014

https://doi.org/10.1287/mksc.2013.0837

Preview Abstract
A Dynamic Model of Competitive Entry Response

Pages:353–363

Published Online:December 9, 2013

https://doi.org/10.1287/mksc.2013.0827

Preview Abstract
Modeling Indivisible Demand

Pages:364–381

Published Online:January 10, 2014

https://doi.org/10.1287/mksc.2013.0829

Preview Abstract
Persuasive Puffery

Pages:382–400

Published Online:March 24, 2014

https://doi.org/10.1287/mksc.2013.0826

Preview Abstract
Prerelease Buzz Evolution Patterns and New Product Performance

Pages:401–421

Published Online:February 10, 2014

https://doi.org/10.1287/mksc.2013.0828

Preview Abstract
Product Diversion to a Direct Competitor

Pages:422–436

Published Online:October 24, 2013

https://doi.org/10.1287/mksc.2013.0816

Preview Abstract
Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches

Pages:437–448

Published Online:November 26, 2013

https://doi.org/10.1287/mksc.2013.0823

Preview Abstract

Database Submission

Database Submission—Market Dynamics and User-Generated Content About Tablet Computers

Pages:449–458

Published Online:November 7, 2013

https://doi.org/10.1287/mksc.2013.0821

Preview Abstract

Focus on Authors

Focus on Authors

Pages:459–461

Published Online:May 19, 2014

https://doi.org/10.1287/mksc.2014.0858

Previous
Back to Top
Next
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.
Agree