Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches

Published Online:https://doi.org/10.1287/mksc.2013.0823

References

  • Blattberg RC, Kim B-D, Neslin SA (2008) Database Marketing: Analyzing and Managing Customers (Springer, New York).CrossrefGoogle Scholar
  • Carvajal D (2008) EBay ordered to pay $61 million in sale of counterfeit goods. New York Times (July 1) http://nytimes.com/2008/07/01/technology/01ebay.html.Google Scholar
  • Chen HY (2004) Nonparametric and semiparametric models for missing covariates in parametric regression. J. Amer. Statist. Assoc. 99(468):1176–1189.CrossrefGoogle Scholar
  • Feit EM, Beltramo MA, Feinberg FM (2010) Reality check: Combining choice experiments with market data to estimate the importance of product attributes. Management Sci. 56(5): 785–800.LinkGoogle Scholar
  • Gelman A, Carlin JB, Stern HS, Rubin DB (2004) Bayesian Data Analysis, 2nd ed. (Chapman & Hall, London).Google Scholar
  • Gilula Z, McCulloch RE, Rossi PE (2006) A direct approach to data fusion. J. Marketing Res. 43(1):73–83.CrossrefGoogle Scholar
  • Kamakura WA, Wedel M (1997) Statistical data fusion for cross-tabulation. J. Marketing Res. 34(4):485–498.CrossrefGoogle Scholar
  • Kamakura WA, Wedel M (2000) Factor analysis and missing data. J. Marketing Res. 37(4):490–498.CrossrefGoogle Scholar
  • Kamakura WA, Mela CF, Ansari A, Bodapati A, Fader P, Iyengar R, Naik Pet al. (2005) Choice models and customer relationship management. Marketing Lett. 16(3/4):279–291.CrossrefGoogle Scholar
  • Nielsen (2007) New "start with the consumer" initiatives integrate information across the company. Press release (May 14), Nielsen, New York. http://www.nielsen.com/us/en/insights/press-room/2007/Nielsen_Introduces_First_Suite_of_NielsenConnect_Services.html.Google Scholar
  • Organisation for Economic Co-operation and Development (OECD) (1998) The economic impact of counterfeiting. Report, OECD,Paris. http://www.stop-piracy.ch/documents/s10_economic_impact.pdf.Google Scholar
  • Pouta E (2004) Attitude and belief questions as a source of context effect in a contingent valuation survey. J. Econom. Psych. 25(2):229–242.CrossrefGoogle Scholar
  • Qian Y (2008) Impacts of entry by counterfeiters. Quart. J. Econom. 123(4):1577–1609.CrossrefGoogle Scholar
  • Qian Y (2014) Counterfeiters: Foes or friends? How counterfeits affect sales by product quality tier. Management Sci. Forthcoming.LinkGoogle Scholar
  • Qian Y, Xie H (2011) No customer left behind: A distribution-free Bayesian approach to accounting for missing Xs in marketing models. Marketing Sci. 30(4):717–736.LinkGoogle Scholar
  • Rässler S (2002) Statistical Matching: A Frequentist Theory, Practical Applications, and Alternative Bayesian Approaches (Springer, New York).CrossrefGoogle Scholar
  • Rubin DB (1974) Characterizing the estimation of parameters in incomplete-data problems. J. Amer. Statist. Assoc. 69(346): 467–474.CrossrefGoogle Scholar
  • Rubin DB (1987) Multiple Imputation for Nonresponse in Surveys (John Wiley & Sons, New York).CrossrefGoogle Scholar
  • Winer SR (2001) A framework for customer relationship management. Calif. Management Rev. 43(4):89–105.CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.