Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches
Published Online:26 Nov 2013https://doi.org/10.1287/mksc.2013.0823
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mksc.2013.0823-sm.pdf (141 KB)
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Volume 33, Issue 3
May-June 2014
Pages 315-461
Article Information
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- Received:July 18, 2011
- Accepted:September 16, 2013
- Published Online:November 26, 2013
Copyright © 2014, INFORMS
Cite as
Yi Qian, Hui Xie (2013) Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches. Marketing Science 33(3):437-448.
https://doi.org/10.1287/mksc.2013.0823
Keywords
