Dynamic Targeted Pricing in B2B Relationships

Jonathan Z. Zhang
Jonathan Z. Zhang
[email protected]
Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195
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,
Oded Netzer
Oded Netzer
[email protected]
Columbia Business School, Columbia University, New York, New York 10027
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,
Asim Ansari
Asim Ansari
[email protected]
Columbia Business School, Columbia University, New York, New York 10027
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Jonathan Z. Zhang

[email protected]

Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

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Oded Netzer

[email protected]

Columbia Business School, Columbia University, New York, New York 10027

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Asim Ansari

[email protected]

Columbia Business School, Columbia University, New York, New York 10027

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Published Online:1 Apr 2014https://doi.org/10.1287/mksc.2013.0842

Supplemental Material

mksc.2013.0842-sm.pdf (82 KB)

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Volume 33, Issue 3

May-June 2014

Pages 315-461

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Received:February 19, 2011
Accepted:November 19, 2013
Published Online:April 01, 2014

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Jonathan Z. Zhang, Oded Netzer, Asim Ansari (2014) Dynamic Targeted Pricing in B2B Relationships. Marketing Science 33(3):317-337.

https://doi.org/10.1287/mksc.2013.0842

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