Just the Faces: Exploring the Effects of Facial Features in Print Advertising

References

• Andrews R, Currim I (2003) A comparison of segment retention criteria for finite mixture logit models. J. Marketing Res. 40(2):235–243.Crossref, Google Scholar
• Baron R, Kenny D (1986) The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. J. Personality Soc. Psych. 51(6):1173–1182.Crossref, Google Scholar
• Berry DS, McArthur LZ (1985) Some components and consequences of a babyface. J. Personality Soc. Psych. 48(2):312–323.Crossref, Google Scholar
• Bishop CM (1996) Neural Networks for Pattern Recognition, 1st ed. (Oxford University Press, Oxford, UK).Google Scholar
• Bishop CM (2006) Pattern Recognition and Machine Learning (Springer Science + Business Media, New York).Google Scholar
• Bower A, Landreth S (2001) Is beauty best? Highly versus normally attractive models in advertising. J. Advertising 30(1):1–12.Crossref, Google Scholar
• Brahnam S (2002) Modeling physical personalities for virtual agents by modeling trait impressions of the face: A neural network analysis. Doctoral dissertation, Department of Computer Science, City University of New York, New York.Google Scholar
• Carré JM, McCormick CM, Mondloch CJ (2009) Facial structure is a reliable cue of aggressive behavior. Psych. Sci. 20(10):1194–1198.Crossref, Google Scholar
• Carroll B, Ahuvia A (2006) Some antecedents and outcomes of brand love. Marketing Lett. 17(2):79–89.Crossref, Google Scholar
• Collins M, Zebrowitz L (1995) The contributions of appearance to occupational outcomes in civilian and military settings. J. Appl. Soc. Psych. 25(2):129–163.Crossref, Google Scholar
• Crowley A, Spangenberg E, Hughes K (1992) Measuring the hedonic and utilitarian dimensions of attitudes toward product categories. Marketing Lett. 3(3):239–249.Crossref, Google Scholar
• Cunningham MR (1986) Measuring the physical in physical attractiveness: Quasi-experiments on the sociobiology of female facial beauty. J. Personality Soc. Psych. 50(5):925–935.Crossref, Google Scholar
• Cunningham MR, Barbee AP, Pike CL (1990) What do women want? Facialmetric assessment of multiple motives in the perception of male facial physical attractiveness. J. Personality Soc. Psych. 59(1):61–72.Crossref, Google Scholar
• Cunningham MR, Roberts AR, Barbee AP, Druen PB, Wu CH (1995) Their ideas of beauty are, on the whole, the same as ours: Consistency and variability in the cross-cultural perception of female physical attractiveness. J. Personality Soc. Psych. 68(2):261–279.Crossref, Google Scholar
• Dumas R, Testé B (2006) The influence of criminal facial stereotypes on juridic judgments. Swiss J. Psych. 65(4):237–244.Crossref, Google Scholar
• Englis BG, Solomon MR, Ashmore RD (1994) Beauty before the eyes of beholders: The cultural encoding of beauty types in magazine advertising and music television. J. Advertising 23(2):49–64.Crossref, Google Scholar
• Ekman P, Friesen WV (2003) Unmasking the Face: A Guide to Recognizing Emotions from Facial Expressions (Malor Books, Cambridge, MA).Google Scholar
• Freiden J (1984) Advertising spokesperson effects: An examination of endorser type and gender on two audiences. J. Advertising Res. 24(5):33–41.Google Scholar
• GfK MRI (2011) Despite risks, celebrity endorsers raise print advertising awareness. Press release (February 23). Retrieved January 2014, http://www.gfkmri.com/assets/PR/GfKMRI_022311PR_CelebrityEndorsers.htm.Google Scholar
• Gilly M (1988) Sex roles in advertising: A comparison of television advertisements in Australia, Mexico, and the United States. J. Marketing 52(2):75–85.Crossref, Google Scholar
• Goldsmith R, Lafferty B, Newell S (2000) The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. J. Advertising 29(3):43–54.Crossref, Google Scholar
• Gorn G, Jiang Y, Johar G (2008) Babyfaces, trait inferences, and company evaluations in a public relations crisis. J. Consumer Res. 35(1):36–49.Crossref, Google Scholar
• Hauser JR, Urban GL, Liberali G, Braun M (2009) Website morphing. Marketing Sci. 28(2):202–223.Link, Google Scholar
• Heath T, McCarthy M, Mothersbaugh D (1994) Spokesperson fame and vividness effects in the context of issue-relevant thinking: The moderating role of competitive setting. J. Consumer Res. 20(4):520–534.Crossref, Google Scholar
• Inman JJ, Winer R, Ferraro RS (2009) The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making. J. Marketing 73(5):19–29.Crossref, Google Scholar
• Koda T, Maes P (1996) Agents with faces: The effect of personalization. Proc. 5th IEEE Internat. Workshop Robot Human Comm., 189–194.Crossref, Google Scholar
• Miniard P, Bhatla S, Rose R (1990) On the formation and relationship of ad and brand attitudes: An experimental and causal analysis. J. Marketing Res. 27(3):290–303.Crossref, Google Scholar
• Nielsen (2013) Global AdView Pulse Lite Quarter 4, 2012. Report (April 22). Retrieved January 2014, http://nielsen.com/us/en/reports/2013/global-adview-pulse-lite—q4-2012.html.Google Scholar
• Ohanian R (1991) The impact of celebrity spokespersons' perceived image on consumers' intention to purchase. J. Advertising Res. 31(1):46–54.Google Scholar
• Pincott J (2010) Why women don't want macho men. Wall Street Journal (March 27). Retrieved January 2014, http://online.wsj.com/news/articles/SB10001424052748704100604575145810050665030.Google Scholar
• Raghunathan R, Irwin J (2001) Walking the hedonic product treadmill: Default contrast and mood-based assimilation in judgments of predicted happiness with a target product. J. Consumer Res. 28(3):355–368.Crossref, Google Scholar
• Ramaswamy V, DeSarbo WS, Reibstein DJ, Robinson WT (1993) An empirical pooling approach for estimating marketing mix elasticities with PIMS data. Marketing Sci. 12(1):103–124.Link, Google Scholar
• Schwartz SH (1992) Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Adv. Experiment. Soc. Psych. 25:1–65.Crossref, Google Scholar
• Solomon M, Ashmore R, Longo L (1992) The beauty match-up hypothesis: Congruence between types of beauty and product images in advertising, J. Advertising 21(4):23–34.Crossref, Google Scholar
• Stirrat M, Perrett D (2010) Valid facial cues to cooperation and trust: Male facial width and trustworthiness. Psych. Sci. 21(3):349–354.Crossref, Google Scholar
• Todorov A, Mandisodza A, Goren A, Hall C (2005) Inferences of competence from faces predict election outcomes. Science 308(5728):1623–1626.Crossref, Google Scholar
• Turk M, Pentland A (1991) Face recognition using eigenface. J. Cognitive Neuroscience 3(1):71–86.Crossref, Google Scholar
• Urban G, Hauser J (1993) Design and Marketing of New Products, 2nd ed. (Prentice Hall, Englewood Cliffs, NJ).Google Scholar
• Vermunt J, Magidson J (2005) Technical Guide for Latent GOLD 4.0: Basic and Advanced (Statistical Innovations, Belmont, MA).Google Scholar
• Wheatley J (1971) The use of black models in advertising. J. Marketing Res. 8(3):390–392.Crossref, Google Scholar
• Zebrowitz L (1998) Reading Faces: Window to the Soul? New Directions in Social Psychology (Westview Press, Boulder, CO).Google Scholar
• Zebrowitz L (2006) Finally, faces find favor. Soc. Cognition 24(5):657–701.Crossref, Google Scholar
• Zhao W, Chellappa R, Rosenfeld A, Phillips P (2003) Face recognition: A literature survey. ACM Comput. Surveys 35(4):399–458.Crossref, Google Scholar