Prerelease Buzz Evolution Patterns and New Product Performance

Guiyang Xiong
Guiyang Xiong
[email protected]
Terry College of Business, University of Georgia, Athens, Georgia 30602
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,
Sundar Bharadwaj
Sundar Bharadwaj
[email protected]
Terry College of Business, University of Georgia, Athens, Georgia 30602
Search for more papers by this author

Guiyang Xiong

[email protected]

Terry College of Business, University of Georgia, Athens, Georgia 30602

Search for more papers by this author

Sundar Bharadwaj

[email protected]

Terry College of Business, University of Georgia, Athens, Georgia 30602

Search for more papers by this author

Published Online:10 Feb 2014https://doi.org/10.1287/mksc.2013.0828

Supplemental Material

mksc.2013.0828-sm.pdf (563 KB)

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Volume 33, Issue 3

May-June 2014

Pages 315-461

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Received:May 22, 2012
Accepted:October 30, 2013
Published Online:February 10, 2014

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Guiyang Xiong, Sundar Bharadwaj (2014) Prerelease Buzz Evolution Patterns and New Product Performance. Marketing Science 33(3):401-421.

https://doi.org/10.1287/mksc.2013.0828

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Prerelease Buzz Evolution Patterns and New Product Performance

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