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Editorials
Free Access
Editorial—Report of the Marketing Science Editorial Review Committee
Pages:159–162
Published Online:March 21, 2014
Free Access
Editorial—New Editorial Structure for Marketing Science
Pages:163–164
Published Online:March 21, 2014
Research Articles
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
Pages:165–187
Published Online:November 7, 2013
Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data
Pages:188–205
Published Online:January 17, 2014
The Service Revolution and the Transformation of Marketing Science
Pages:206–221
Published Online:January 17, 2014
Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing
Pages:222–240
Published Online:January 10, 2014
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance
Pages:241–258
Published Online:January 10, 2014
A Multiactivity Latent Attrition Model for Customer Base Analysis
Pages:273–286
Published Online:January 31, 2014
McDonald's and KFC in China: Competitors or Companions?
Pages:287–307
Published Online:January 17, 2014
Focus on Authors
Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers
Free Access
2013 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers
Pages:311–314
Published Online:March 21, 2014
