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Editorial—Theory and Practice in Marketing Conference Special Section
Free Access
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science
Pages:1–5
Published Online:January 31, 2014
Research Articles—Theory and Practice in Marketing Conference Special Section
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning
Pages:6–26
Published Online:October 8, 2013
Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls
Pages:66–81
Published Online:November 19, 2013
Research Articles—Regular Articles
Consumer Stockpiling and Competitive Promotional Strategies
Pages:94–113
Published Online:November 19, 2013
Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations
Pages:114–133
Published Online:January 31, 2014
Modeling Competition and Its Impact on Paid-Search Advertising
Pages:134–153
Published Online:October 24, 2013
