Editorial—Theory and Practice in Marketing Conference Special Section

Free Access
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Pages:1–5

Published Online:January 31, 2014

https://doi.org/10.1287/mksc.2013.0830

Research Articles—Theory and Practice in Marketing Conference Special Section

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

Pages:6–26

Published Online:October 8, 2013

https://doi.org/10.1287/mksc.2013.0801

Morphing Banner Advertising

Pages:27–46

Published Online:October 8, 2013

https://doi.org/10.1287/mksc.2013.0803

A Theory for Market Growth or Decline

Pages:47–65

Published Online:December 6, 2013

https://doi.org/10.1287/mksc.2013.0813

Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls

Pages:66–81

Published Online:November 19, 2013

https://doi.org/10.1287/mksc.2013.0822

Predicting Individual Behavior with Social Networks

Pages:82–93

Published Online:October 24, 2013

https://doi.org/10.1287/mksc.2013.0817

Research Articles—Regular Articles

Consumer Stockpiling and Competitive Promotional Strategies

Pages:94–113

Published Online:November 19, 2013

https://doi.org/10.1287/mksc.2013.0814

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

Pages:114–133

Published Online:January 31, 2014

https://doi.org/10.1287/mksc.2013.0818

Modeling Competition and Its Impact on Paid-Search Advertising

Pages:134–153

Published Online:October 24, 2013

https://doi.org/10.1287/mksc.2013.0812

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