Focus on Authors

Abhishek Borah (“Make, Buy, or Ally? Choice of and Payoff to Announcements of Alternate Routes to Innovations”) is an assistant professor of marketing at the Michael G. Foster School of Business, University of Washington, Seattle. He received his Ph.D. from the University of Southern California. He is one of the winners for the research competition on communication and branding in digital era sponsored by the Marketing Science Institute. Prior to obtaining his Ph.D., he worked for McKinsey & Company. His research interest is in social media, Internet marketing, and innovation.

Robert Bordley (“Morphing Banner Advertising”) is a fellow at Booz Allen Hamilton and an adjunct professor at the University of Michigan. He was formerly a technical fellow at the General Motors Company (GM), where he worked in its research, corporate strategy, marketing, quality, and engineering staffs. He was also program director for the Decision, Risk and Management Sciences program at the National Science Foundation. Among his awards are the Decision Analysis Publication Award, the GM Chairman's Award, the GM Presidents Council Award, the General Motors Research Award of Excellence, the UAW-GM Quality Award, and the General Motors Engineering Award for Outstanding Design. He is a fellow of INFORMS, a fellow of the American Statistical Association, a fellow of the Society of Decision Professionals, a certified project management professional, and a certified systems engineering professional.

Manish Gangwar (“Consumer Stockpiling and Competitive Promotional Strategies”) is an assistant professor of marketing at the Indian School of Business, Hyderabad, India. He completed his Ph.D. at the Naveen Jindal School of Management at the University of Texas at Dallas. His research interests are in consumer store choice decision, pricing strategies, and emerging markets.

Inge Geyskens (“Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning”) is a professor of marketing at Tilburg University, the Netherlands. Her research interests include interorganizational relationships, private labels, and meta-analysis. Her research has appeared in journals such as the Journal of Marketing (JM), Journal of Marketing Research, International Journal of Research in Marketing (IJRM), and Academy of Management Journal. She is an associate editor of JM and IJRM.

Sharad Goel (“Predicting Individual Behavior with Social Networks”) is a senior researcher at Microsoft Research in New York City. He was formerly a senior researcher at Yahoo Research. He holds degrees in applied mathematics and computer science, and he received his Ph.D. from Cornell University in 2005.

Daniel G. Goldstein (“Predicting Individual Behavior with Social Networks”) is a principal researcher at Microsoft Research in New York City. He was formerly a principal research scientist at Yahoo Research and an assistant professor at the London Business School. He holds degrees in computer science and cognitive psychology, and he received his Ph.D. from the University of Chicago in 1997.

Karsten Hansen (“Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls”) is an associate professor of marketing at the Rady School of Management, University of California, San Diego. He holds a master's degree in economics from the University of Copenhagen and a Ph.D. in economics from Brown University. His work has been published in Marketing Science, the Journal of Marketing Research, Management Science, and the Journal of Econometrics, among others.

John R. Hauser (“Morphing Banner Advertising”) is the Kirin Professor of Marketing at the MIT Sloan School of Management. He has coauthored textbooks on product development and is a former editor of Marketing Science. Among his awards are the Paul D. Converse Award for contributions to the science of marketing, the Charles Coolidge Parlin Award for contributions to marketing research, the Gilbert A. Churchill Award, the Buck Weaver Award, the MSI Best Paper Award for the most significant contribution to practice, the American Marketing Association (AMA)'s Explor Award for contributions to online marketing research, and four INFORMS Society for Marketing Science (ISMS) Little Best Paper awards; he has also been a finalist for the John D. C. Little, Paul E. Green, William F. O'Dell, and Journal of Product Innovation Management awards. He has received awards for outstanding teaching, and his students have won major dissertation awards, including the Zennetos' Prize, the AMA Howard award, and the INFORMS Bass Award. He is a founder and principal at Applied Marketing Science, Inc., a former trustee of the Marketing Science Institute, a fellow of INFORMS, and a fellow and president-elect of ISMS, and he serves on many editorial boards.

Nanda Kumar (“Consumer Stockpiling and Competitive Promotional Strategies”) is an associate professor of marketing in the Naveen Jindal School of Management at the University of Texas at Dallas. He received his Ph.D. from the Graduate School of Business at the University of Chicago. His current research interests are in competitive strategies, dynamics of price promotions, and online advertising. He serves on the editorial boards of Marketing Science, Review of Marketing Science, and the International Journal of Operations Research and Information Systems. His work has been published in Marketing Science, the Journal of Economic Theory, Quantitative Marketing and Economics, Information Systems Research, and the Journal of Retailing.

Guilherme (Gui) Liberali (“Morphing Banner Advertising”) is an assistant professor of marketing at the Erasmus School of Economics of the Erasmus University (Rotterdam, the Netherlands) and a visiting scholar at the MIT Sloan School of Management. He holds a doctorate in marketing and a B.S. in computer science. His research interests include, from a methodological point of view, multiarmed bandits, optimal learning, and dynamic programming; from a substantive point of view, his interests include user-generated content, new products, and algorithms for recommendation systems. His research has previously appeared in Marketing Science, the International Journal Research in Marketing, and Sloan Management Review. In 2010, he was a finalist for the John D. C. Little Award, and he received the Emerald Group Citation of Excellence; he was recently awarded a two-year grant by the European Union for his research on recommendation systems.

Shijie Lu (“Modeling Competition and Its Impact on Paid-Search Advertising”) is a marketing Ph.D. candidate at Marshall School of Business, University of Southern California. He received a B.S. in mathematics and a B.A. in economics from Peking University, and an M.A. in economics from University of Southern California. His research interests include Internet advertising, online auctions, and empirical industrial organization. His recent projects focus on understanding the strategic interactions among advertisers in search advertising market.

Xianghua Lu (“Modeling Competition and Its Impact on Paid-Search Advertising”) is an associate professor in the Department of Information Management and Information Systems, School of Management, Fudan University, Shanghai. She received her Ph.D. from Fudan University. Her research interests include Internet marketing, e-commerce, virtual communities, and information technology management. Her research work has been published in academic journals such as Information Systems Research, Information and Management, the Journal of Global Information Technology Management, and the Database for Advances in Information Systems.

Erin MacDonald (“Morphing Banner Advertising”) is an assistant professor of mechanical engineering at Iowa State University, where she teaches courses on engineering design and creativity at the undergraduate and graduate levels. She received an M.S. (2004) and Ph.D. (2008) in mechanical engineering from the University of Michigan, and a B.S. with honors in materials science and engineering from Brown University (1998). She was an MIT Sloan School of Management postdoctoral associate and mechanical engineering instructor at the Massachusetts Institute of Technology (2008-2009). She is the 2012 American Society of Mechanical Engineers Design Automation Committee Outstanding Young Investigator, a 2012 Big 12 Faculty Fellow, and a former National Science Foundation Graduate Fellow. Her research integrates concepts from psychology, economics, and marketing into engineering design methods and system optimizations; in addition, she spent several years designing hiking products before returning to graduate school and holds two patents on consumer product designs.

Kanishka Misra (“Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls”) is an assistant professor of marketing at the Ross School of Business, University of Michigan. He holds a bachelor's degree in mathematics from the University of Cambridge and a Ph.D. in marketing from Northwestern University. His work has been published in Marketing Science, the Journal of Econometrics, and Psychological Science. Current research projects focus on issues related to pricing and public policy.

Debanjan Mitra (“A Theory for Market Growth or Decline”) is the City Furniture Professor of Marketing at the University of Florida's Warrington College of Business. Using analytical and econometric methods to understand these effects over time and across firms, product categories, and brands, his research encompasses (i) the antecedents and consequences of quality and innovation with a specific focus on the dynamics of these relationships; (ii) the development of organizational, product, and personnel quality metrics; and (iii) an evaluation of their long-term impact on market entry, market performance, and customers' perceptions. His research has been published in various journals, including Marketing Science, Management Science, the Journal of Marketing, and the Journal of Marketing Research. His work has been recognized with the American Marketing Associations's Varadarajan Award, Harold H. Maynard Award, and Excellence in Global Marketing Research Award; the Marketing Science Institute's Young Scholar and Robert D. Buzzell awards; and as a finalist for the INFORMS John D. C. Little and Frank M. Bass awards. His research has also obtained wide media coverage including the Wall Street Journal, Financial Times, Businessweek, Forbes, and CNN.

Vincent R. Nijs (“Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls”) is an assistant professor of marketing at the Rady School of Management, University of California, San Diego. He holds a master's degree in marketing research from the University of Groningen and a Ph.D. in marketing from the University of Leuven. He won the John D. C. Little Award (2001) and Frank M. Bass Award (2002) for the paper “The Category Demand Effects of Price Promotions,” published in Marketing Science. His work has been published in Marketing Science, the Journal of Marketing Research, and the Journal of Marketing, among others. Current research projects focus on counterconditioning, category captains, and the timing and impact of marketing actions and reactions.

Ram C. Rao (“Consumer Stockpiling and Competitive Promotional Strategies”) is the Founders Professor and professor of marketing in the Naveen Jindal School of Management at the University of Texas at Dallas. His research continues to investigate how firms compete and how they should formulate competitive marketing strategies; recent work focuses on modeling Web-based communications. He is founding editor of the Web-based marketing journal Review of Marketing Science (ROMS), published by De Gruyter; his main preoccupations are to explore how best to model advertising and retailing as expressed on the Web and promote ROMS as an outlet of choice particularly for young scholars, thereby making it the leading online journal in marketing. He serves on the editorial boards of the Journal of Marketing Research and Marketing Science and was previously an area editor of Marketing Science and associate editor of the Journal of Business Economics and Statistics. He serves on the advisory boards of Quantitative Marketing and Economics and Marketing Research Networks.

Steven M. Shugan (“A Theory for Market Growth or Decline”) is the McKethan-Matherly Eminent Scholar and Professor at the University of Florida. He was formerly a full professor at University of Chicago (13 years), an assistant professor at the University of Rochester (2 years), and an instructor at SDA Bocconi, Milano; he has also visited at the University of Maryland and University of Southern California. He was editor-in-chief of Marketing Science, editor of Journal of Business, and associate editor of Management Science, and he has served on more than 10 editorial boards, including the Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research. He has numerous publications (including 27 editorials and commentaries) and has made more than 100 professional presentations in over 22 countries. He is an INFORMS fellow as well as an Inaugural Fellow of the Society for Marketing Science.

Jan-Benedict E. M. Steenkamp (“Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning”) is the C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair, Kenan-Flagler Business School, University of North Carolina at Chapel Hill. His work has been published in journals such as the International Journal of Research in Marketing (IJRM), Journal of Consumer Research (JCR), Journal of Marketing (JM), Journal of Marketing Research (JMR), Management Science, Marketing Science, and Psychometrika. He is an associate editor of JM and JMR, serves on the editorial boards of JCR and Marketing Science, and has been editor of IJRM. His most recent book is Brand Breakout: How Emerging Market Brands Will Go Global (with Nirmalya Kumar), published in 2013 by Palgrave Macmillan, with a special Chinese edition published by the CEIBS Publishing Group.

Gerard J. Tellis (“Make, Buy, or Ally? Choice of and Payoff to Announcements of Alternate Routes to Innovations”) is a professor of marketing, management, and organization; the Neely Chair of American Enterprise; and the director of the Center for Global Innovation at the University of Southern California's Marshall School of Business. An expert in advertising, innovation, global market entry, new product growth, quality, and pricing, he has published five books and over 100 papers that have won over 20 awards, including the Frank M. Bass Award, the William F. O'Dell Award, and the Harold D. Maynard Award (twice) and Marketing Science Long-Term Impact Award. He is a distinguished professor of marketing research at Erasmus University, Rotterdam; a senior research associate at the Judge Business School; a fellow of Sidney Sussex College, Cambridge University, United Kingdom; and a fellow of the INFORMS Society of Marketing Science. His Google cites number over 10,000; more information can be found at http://www.gtellis.net.

Glen L. Urban (“Morphing Banner Advertising”) is a leading educator and researcher specializing in marketing strategy and new product development. He has been a member of the MIT Sloan School of Management faculty since 1966, was deputy dean at the school from 1987 to 1991, and dean from 1993 to 1998. His papers have won several prestigious awards, including two William F. O'Dell awards; he has received the Paul D. Converse, Charles Coolidge Parlin, and Buck Weaver awards for lifetime achievement in marketing research. Over the last 10 years, his research has concentrated on trust-based marketing systems and website/banner design to match the cognitive style of users; this work was supported by university-sponsored research projects at Intel, General Motors, the BT Group, France Telecom/Orange, Liberty Mutual, Suruga Bank, WPP, and Google. His recent research is on prospective meta-marketing analysis to enable better advertising budgeting and allocation between new and old media and on the use of a mobile storytelling app to enhance the effectiveness of social media.

Sha Yang (“Modeling Competition and Its Impact on Paid-Search Advertising”) is a professor of marketing at the Marshall School of Business, University of Southern California. She received a B.A. in international economics from Renmin University, China, and an M.S. in statistics, an M.A. in marketing, and a Ph.D. in marketing from the Ohio State University. Her primary research focuses on understanding and modeling consumer purchase behavior and market competition. Her recent research interest focuses on Internet advertising, social media, and online markets. Her research has been published in leading journals such as Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing, and Quantitative Marketing and Economics.