Research Articles

The Dynamic Effects of Bundling as a Product Strategy

Pages:827–859

Published Online:October 8, 2013

https://doi.org/10.1287/mksc.2013.0810

The Value of Reputation in an Online Freelance Marketplace

Pages:860–891

Published Online:November 21, 2013

https://doi.org/10.1287/mksc.2013.0809

Correcting Audience Externalities in Television Advertising

Pages:892–912

Published Online:October 8, 2013

https://doi.org/10.1287/mksc.2013.0807

Invited Paper—Learning Models: An Assessment of Progress, Challenges, and New Developments

Pages:913–938

Published Online:September 5, 2013

https://doi.org/10.1287/mksc.2013.0805

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products

Pages:939–959

Published Online:September 5, 2013

https://doi.org/10.1287/mksc.2013.0806

Neighborhood Social Capital and Social Learning for Experience Attributes of Products

Pages:960–976

Published Online:August 12, 2013

https://doi.org/10.1287/mksc.2013.0796

Modeling Choice Interdependence in a Social Network

Pages:977–997

Published Online:October 8, 2013

https://doi.org/10.1287/mksc.2013.0811

Profit-Increasing Consumer Exit

Pages:998–1008

Published Online:September 5, 2013

https://doi.org/10.1287/mksc.2013.0804

Focus on Authors

Free Access
Focus on Authors

Pages:1009–1011

Published Online:November 21, 2013

https://doi.org/10.1287/mksc.2013.0819

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