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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

The Dynamic Advertising Effect of Collegiate Athletics

Pages:679–698

Published Online:July 26, 2013

https://doi.org/10.1287/mksc.2013.0795

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Optimizing Retail Assortments

Pages:699–715

Published Online:October 9, 2013

https://doi.org/10.1287/mksc.2013.0800

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Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior

Pages:716–732

Published Online:July 26, 2013

https://doi.org/10.1287/mksc.2013.0790

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Pricing Prototypical Products

Pages:733–752

Published Online:July 26, 2013

https://doi.org/10.1287/mksc.2013.0793

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Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Pages:753–767

Published Online:October 9, 2013

https://doi.org/10.1287/mksc.2013.0802

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Favoring the Winner or Loser in Repeated Contests

Pages:768–785

Published Online:July 26, 2013

https://doi.org/10.1287/mksc.2013.0798

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Conspicuous Consumption and Dynamic Pricing

Pages:786–804

Published Online:August 12, 2013

https://doi.org/10.1287/mksc.2013.0797

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Co-Creation with Production Externalities

Pages:805–820

Published Online:July 26, 2013

https://doi.org/10.1287/mksc.2013.0791

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Commentary

Commentary—On “Equilibrium Returns Policies in the Presence of Supplier Competition”

Pages:821–823

Published Online:October 9, 2013

https://doi.org/10.1287/mksc.1120.0744

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Focus on Authors

Free Access
Focus on Authors

Pages:824–826

Published Online:October 9, 2013

https://doi.org/10.1287/mksc.2013.0808

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