The Dynamic Advertising Effect of Collegiate Athletics

Doug J. Chung
Doug J. Chung
[email protected]
Harvard Business School, Boston, Massachusetts 02163
Search for more papers by this author

Doug J. Chung

[email protected]

Harvard Business School, Boston, Massachusetts 02163

Search for more papers by this author

Published Online:26 Jul 2013https://doi.org/10.1287/mksc.2013.0795

Supplemental Material

mksc.2013.0795-sm-ec.pdf (71 KB)

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Volume 32, Issue 5

September-October 2013

Pages 679-826

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Received:February 01, 2012
Accepted:April 18, 2013
Published Online:July 26, 2013

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Doug J. Chung (2013) The Dynamic Advertising Effect of Collegiate Athletics. Marketing Science 32(5):679-698.

https://doi.org/10.1287/mksc.2013.0795

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