Optimizing Retail Assortments
- Robert P. Rooderkerk,
Robert P. Rooderkerk
[email protected]TiasNimbas Business School and Tilburg School of Economics and Management, Tilburg University, 5000 LE Tilburg, The Netherlands; and Tuck School of Business at Dartmouth, Hanover, New Hampshire 03755
- Harald J. van Heerde,
Harald J. van Heerde
[email protected]School of Communication, Journalism, and Marketing, Massey University, Auckland 0745, New Zealand; and CentER, Tilburg University, 5000 LE Tilburg, The Netherlands
- Tammo H. A. Bijmolt
Tammo H. A. Bijmolt
[email protected]Faculty of Economics and Business, University of Groningen, 9700 AB Groningen, The Netherlands
Robert P. Rooderkerk
[email protected]TiasNimbas Business School and Tilburg School of Economics and Management, Tilburg University, 5000 LE Tilburg, The Netherlands; and Tuck School of Business at Dartmouth, Hanover, New Hampshire 03755
Harald J. van Heerde
[email protected]School of Communication, Journalism, and Marketing, Massey University, Auckland 0745, New Zealand; and CentER, Tilburg University, 5000 LE Tilburg, The Netherlands
Tammo H. A. Bijmolt
[email protected]Faculty of Economics and Business, University of Groningen, 9700 AB Groningen, The Netherlands
Supplemental Material
mksc.2013.0800-sm-ec.pdf (334 KB)
