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Research Article
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Pages:533–553
Published Online:April 8, 2013
Complementary Goods: Creating, Capturing, and Competing for Value
Pages:554–569
Published Online:May 22, 2013
National Brand's Response to Store Brands: Throw In the Towel or Fight Back?
Pages:591–608
Published Online:May 22, 2013
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Pages:609–621
Published Online:March 21, 2013
Returns Policies Between Channel Partners for Durable Products
Pages:622–643
Published Online:May 22, 2013
The Role of Search Engine Optimization in Search Marketing
Pages:644–651
Published Online:May 22, 2013
Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
Pages:652–668
Published Online:April 8, 2013
Product Differentiation and Collusion Sustainability When Collusion Is Costly
Pages:669–674
Published Online:October 12, 2012
Focus on Authors
Call for Papers
Free Access
Call for Papers—Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science
- Pradeep Chintagunta, Dominique Hanssens, John Hauser,
- Sinan Aral,
- Anand Bodapati,
- Eric Bradlow,
- Theodoros Evgeniou,
- David Godes,
- Dan Goldstein,
- P.K. Kannan,
- Peter Lenk,
- Rob McCulloch,
- Carl Mela,
- Oded Netzer,
- Koen Pauwels,
- Peter Rossi,
- Olivier Toubia
Pages:678–678
Published Online:July 1, 2013
