Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction

Zheyin (Jane) Gu
Zheyin (Jane) Gu
[email protected]
University at Albany, State University of New York, Albany, New York 12222
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,
Yunchuan Liu
Yunchuan Liu
[email protected]
University of Illinois at Urbana–Champaign, Champaign, Illinois 61820
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Zheyin (Jane) Gu

[email protected]

University at Albany, State University of New York, Albany, New York 12222

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Yunchuan Liu

[email protected]

University of Illinois at Urbana–Champaign, Champaign, Illinois 61820

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Published Online:8 Apr 2013https://doi.org/10.1287/mksc.2013.0778

Supplemental Material

mksc.2013.0778-sm-ec.pdf (104 KB)

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Volume 32, Issue 4

July-August 2013

Pages 533-678

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Received:April 20, 2011
Accepted:January 10, 2013
Published Online:April 08, 2013

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Zheyin (Jane) Gu, Yunchuan Liu, (2013) Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. Marketing Science 32(4):652-668.

https://doi.org/10.1287/mksc.2013.0778

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Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction

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