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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Free Access
Editorial—Acknowledging 2012 Marketing Science Contributors

Pages:365–367

Published Online:May 1, 2013

https://doi.org/10.1287/mksc.2013.0787

Research Article

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Pages:368–392

Published Online:April 8, 2013

https://doi.org/10.1287/mksc.2013.0773

Preview Abstract
Differentiate or Imitate? The Role of Context-Dependent Preferences

Pages:393–410

Published Online:March 21, 2013

https://doi.org/10.1287/mksc.2013.0776

Preview Abstract
Multilateral Bargaining and Downstream Competition

Pages:411–430

Published Online:January 23, 2013

https://doi.org/10.1287/mksc.1120.0766

Preview Abstract
When Do Markets Tip? A Cognitive Hierarchy Approach

Pages:431–453

Published Online:March 21, 2013

https://doi.org/10.1287/mksc.1120.0770

Preview Abstract
A Direct Utility Model for Asymmetric Complements

Pages:454–470

Published Online:April 8, 2013

https://doi.org/10.1287/mksc.2013.0782

Preview Abstract
Incorporating Direct Marketing Activity into Latent Attrition Models

Pages:471–487

Published Online:April 8, 2013

https://doi.org/10.1287/mksc.2013.0781

Preview Abstract
Category Positioning and Store Choice: The Role of Destination Categories

Pages:488–509

Published Online:March 21, 2013

https://doi.org/10.1287/mksc.2013.0775

Preview Abstract
Can Commonality Relieve Cannibalization in Product Line Design?

Pages:510–521

Published Online:March 21, 2013

https://doi.org/10.1287/mksc.2013.0774

Preview Abstract
Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability

Pages:522–527

Published Online:October 12, 2012

https://doi.org/10.1287/mksc.1120.0743

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:528–530

Published Online:May 1, 2013

https://doi.org/10.1287/mksc.2013.0789

Preview Abstract

Erratum

Free Access
Erratum

Pages:531–531

Published Online:May 1, 2013

https://doi.org/10.1287/mksc.2013.0792

Preview Abstract
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