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2011–2012 Gary L. Lilien ISMS-MSI Practice Prize Competition
Free Access
2011–2012 Gary L. Lilien ISMS-MSI Practice Prize Competition—Special Section Introduction
Pages:191–193
Published Online:March 1, 2013
Research Article
Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey
Pages:194–212
Published Online:January 23, 2013
Practice Prize Paper
Practice Prize Paper—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
Pages:213–220
Published Online:September 20, 2012
Practice Prize Paper—Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
Pages:221–228
Published Online:November 30, 2012
Research Article
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Pages:229–245
Published Online:January 23, 2013
Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis
Pages:246–270
Published Online:December 17, 2012
Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
Pages:271–293
Published Online:March 1, 2013
Media Multiplexing Behavior: Implications for Targeting and Media Planning
Pages:310–324
Published Online:January 23, 2013
Expected Firm Altruism, Quality Provision, and Brand Extensions
Pages:325–341
Published Online:January 23, 2013
Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
Pages:342–355
Published Online:January 23, 2013
Focus on Authors
2012 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers
Free Access
2012 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers
Pages:360–363
Published Online:March 1, 2013
