Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

• V. Kumar

  V. Kumar

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  Center for Excellence in Customer and Brand Management, J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia 30303

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  ,
• Vikram Bhaskaran

  Vikram Bhaskaran

  [email protected]

  Freshdesk, Chennai 600 096, India

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  ,
• Rohan Mirchandani

  Rohan Mirchandani

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  Ross Group, Clifton, New Jersey 07011

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  ,
• Milap Shah

  Milap Shah

  [email protected]

  DRUMS Food International Pvt. Ltd., Kurla, Mumbai 400 070, India

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