Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
Published Online:1 Mar 2013https://doi.org/10.1287/mksc.1120.0760
Supplemental Material
mksc.1120.0760-sm.pdf (281 KB)
- Cited by
- 17 March 2026 | International Journal of Sports Marketing and Sponsorship, Vol. 27, No. 6
- 25 November 2025 | Industrial Management & Data Systems, Vol. 126, No. 5
- 8 September 2025 | Management Science, Vol. 72, No. 5
- 3 April 2026 | Journal of Advertising Research, Vol. 8
- 24 March 2026 | European Management Review, Vol. 37
- 28 June 2025 | Journal of Brand Management, Vol. 33, No. 1
- 28 December 2025 | Asia Pacific Business Review, Vol. 59
- 9 July 2025 | International Journal of Production Research
- 17 October 2024 | Behaviour & Information Technology, Vol. 44, No. 11
- Journal of Business Research, Vol. 196
- 22 December 2025 | African Journal of Creative Economy, Vol. 2, No. 1
- 22 July 2024 | Cogent Business & Management, Vol. 11, No. 1
- 16 December 2024 | Corporate Reputation Review, Vol. 6
- The reputational costs of connections to controversial politicians: Evidence from political scandals6 February 2024 | Journal of Business Finance & Accounting, Vol. 51, No. 9-10
- 1 February 2024 | Journal of Research in Interactive Marketing, Vol. 18, No. 5
- 22 November 2023 | Journal of Research in Interactive Marketing, Vol. 18, No. 4
- Information & Management, Vol. 61, No. 3
- 1 January 2024 | Marketing and Management of Innovations, Vol. 15, No. 3
- 7 July 2023 | Cogent Social Sciences, Vol. 9, No. 1
- 6 March 2024 | Journal of Sports Sciences, Vol. 41, No. 24
- 6 October 2022 | International Journal of Production Research, Vol. 61, No. 19
- 5 July 2023 | Presidential Studies Quarterly, Vol. 53, No. 3
- Journal of Business Research, Vol. 160
- 8 November 2022 | Journal of Product & Brand Management, Vol. 32, No. 4
- 11 February 2022 | Journal of the Operational Research Society, Vol. 74, No. 1
- Brand Storytelling on Websites: The Role of Empathy on Repurchase Intentions for PCs and Smartphones30 August 2022 | Journal of Promotion Management, Vol. 29, No. 1
- 9 June 2022 | Journal of Interactive Marketing, Vol. 57, No. 4
- 30 March 2022 | Psychology & Marketing, Vol. 39, No. 7
- 20 January 2022 | Economic Inquiry, Vol. 60, No. 3
- 1 June 2022 | Sport Marketing Quarterly, Vol. 31, No. 2
- 7 April 2021 | Journal of Marketing Theory and Practice, Vol. 30, No. 2
- Data in Brief, Vol. 41
- 16 December 2021 | Journal of Marketing Research, Vol. 59, No. 2
- 11 August 2021 | Marketing Intelligence & Planning, Vol. 39, No. 7
- 20 May 2021 | Organizations and Markets in Emerging Economies, Vol. 12, No. 1
- 21 February 2020 | European Sport Management Quarterly, Vol. 21, No. 2
- 14 July 2020 | Journal of Business & Industrial Marketing, Vol. 36, No. 2
- Journal of Retailing and Consumer Services, Vol. 58
- SSRN Electronic Journal, Vol. 121
- 10 June 2021 | Asia-Pacific Journal of Management Research and Innovation, Vol. 16, No. 4
- 12 November 2019 | International Journal of Finance & Economics, Vol. 25, No. 3
- 6 March 2019 | Management Science, Vol. 66, No. 3
- 29 August 2019 | Perspectives on Politics, Vol. 18, No. 1
- 13 November 2019 | Communication Reports, Vol. 33, No. 1
- Open Journal of Social Sciences, Vol. 08, No. 02
- Management Research Review, Vol. 42, No. 12
- 29 July 2019 | Psychology & Marketing, Vol. 36, No. 11
- 1 July 2019 | Journal of Marketing Management, Vol. 35, No. 13-14
- European Journal of Operational Research, Vol. 277, No. 2
- 18 March 2019 | Contemporary Economic Policy, Vol. 37, No. 3
- 22 April 2019 | International Journal of Advertising, Vol. 38, No. 4
- 22 March 2019 | Journal of Marketing, Vol. 83, No. 3
- 1 April 2019 | Annals of Applied Sport Science, Vol. 7, No. 1
- Big Data, Vol. 7, No. 1
- Benchmarking: An International Journal, Vol. 27, No. 7
- 21 March 2019 | Journal of Advertising, Vol. 48, No. 1
- 14 September 2019 | Economic Research-Ekonomska Istraživanja, Vol. 32, No. 1
- Journal of Product & Brand Management, Vol. 27, No. 5
- 16 April 2018 | Journal of International Consumer Marketing, Vol. 30, No. 4
- 5 June 2018 | International Journal of Sports Marketing and Sponsorship, Vol. 19, No. 3
- 15 January 2018 | Celebrity Studies, Vol. 9, No. 3
- 22 January 2018 | Journal of Consumer Psychology, Vol. 28, No. 3
- 3 May 2018 | Marketing Letters, Vol. 29, No. 2
- Business Horizons, Vol. 61, No. 3
- 1 May 2018 | Journal of Marketing, Vol. 82, No. 3
- 13 October 2017 | Journal of Economics & Management Strategy, Vol. 27, No. 1
- 1 February 2018 | Journal of Marketing Research, Vol. 55, No. 1
- 9 May 2017 | Journal of Marketing Communications, Vol. 23, No. 5
- 18 May 2017 | Motivation and Emotion, Vol. 41, No. 4
- Journal of Fashion Marketing and Management: An International Journal, Vol. 21, No. 3
- 13 March 2017 | Journal of Public Relations Research, Vol. 29, No. 1
- 30 November 2016 | International Journal of Research -GRANTHAALAYAH, Vol. 4, No. 11
- Sport, Business and Management: An International Journal, Vol. 6, No. 4
- 6 February 2016 | International Journal of Advertising, Vol. 35, No. 4
- 14 July 2016 | Journal of Advertising, Vol. 45, No. 3
- International Journal of Research in Marketing, Vol. 33, No. 2
- 1 October 2015 | Journal of Marketing Research, Vol. 52, No. 5
- 23 January 2015 | Journal of Marketing Management, Vol. 31, No. 5-6
- 9 October 2014 | Psychology & Marketing, Vol. 31, No. 11
- 7 November 2014 | Journal of Brand Management, Vol. 21, No. 7-8
- 16 September 2013 | Management Science, Vol. 60, No. 1
- SSRN Electronic Journal, Vol. 34
Volume 32, Issue 2
March-April 2013
Pages 191-363
Article Information
Supplemental Material
Metrics
Information
- Received:September 26, 2011
- Accepted:August 27, 2012
- Published Online:March 01, 2013
Copyright © 2013, INFORMS
Cite as
Kevin YC Chung, Timothy P. Derdenger, Kannan Srinivasan, (2013) Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls. Marketing Science 32(2):271-293.
https://doi.org/10.1287/mksc.1120.0760
Keywords
