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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Free Access
Editorial—Marketing Science Replication and Disclosure Policy

Pages:1–3

Published Online:January 1, 2013

https://doi.org/10.1287/mksc.1120.0761

Free Access
Editorial—Marketing Science: A Strategic Review

Pages:4–7

Published Online:January 1, 2013

https://doi.org/10.1287/mksc.1120.0763

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Invited Paper

Free Access
Invited Paper—A Keyword History of Marketing Science

Pages:8–18

Published Online:January 1, 2013

https://doi.org/10.1287/mksc.1120.0764

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Research Article

Advertising Effects in Presidential Elections

Pages:19–35

Published Online:November 30, 2012

https://doi.org/10.1287/mksc.1120.0745

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The Benefit of Uniform Price for Branded Variants

Pages:36–50

Published Online:December 17, 2012

https://doi.org/10.1287/mksc.1120.0751

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A Model of the “It” Products in Fashion

Pages:51–69

Published Online:November 5, 2012

https://doi.org/10.1287/mksc.1120.0742

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Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

Pages:70–88

Published Online:November 30, 2012

https://doi.org/10.1287/mksc.1120.0749

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The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Pages:89–110

Published Online:December 17, 2012

https://doi.org/10.1287/mksc.1120.0757

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How to Price Discriminate When Tariff Size Matters

Pages:111–126

Published Online:July 12, 2012

https://doi.org/10.1287/mksc.1120.0720

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Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions

Pages:127–152

Published Online:November 30, 2012

https://doi.org/10.1287/mksc.1120.0748

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Modeling Consumer Learning from Online Product Reviews

Pages:153–169

Published Online:December 17, 2012

https://doi.org/10.1287/mksc.1120.0755

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Successive Sample Selection and Its Relevance for Management Decisions

Pages:170–185

Published Online:December 17, 2012

https://doi.org/10.1287/mksc.1120.0754

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Focus on Authors

Free Access
Focus on Authors

Pages:186–189

Published Online:January 1, 2013

https://doi.org/10.1287/mksc.1120.0769

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