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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Editorial—Introducing Marketing Science Institute Research Priorities to Marketing Science

Pages:873–877

Published Online:November 1, 2012

https://doi.org/10.1287/mksc.1120.0747

Research Article

A Satisficing Choice Model

Pages:878–899

Published Online:September 20, 2012

https://doi.org/10.1287/mksc.1120.0732

Preview Abstract
Peer Effects in the Diffusion of Solar Photovoltaic Panels

Pages:900–912

Published Online:September 20, 2012

https://doi.org/10.1287/mksc.1120.0727

Preview Abstract
Competition in Consumer Shopping Experience

Pages:913–933

Published Online:September 20, 2012

https://doi.org/10.1287/mksc.1120.0734

Preview Abstract
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Pages:934–951

Published Online:October 12, 2012

https://doi.org/10.1287/mksc.1120.0737

Preview Abstract
An Empirical Study of Word-of-Mouth Generation and Consumption

Pages:952–963

Published Online:October 12, 2012

https://doi.org/10.1287/mksc.1120.0738

Preview Abstract
Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder

Pages:964–979

Published Online:November 5, 2012

https://doi.org/10.1287/mksc.1120.0739

Preview Abstract
Contextual Advertising

Pages:980–994

Published Online:October 12, 2012

https://doi.org/10.1287/mksc.1120.0740

Preview Abstract
Consumer Deliberation and Product Line Design

Pages:995–1007

Published Online:September 20, 2012

https://doi.org/10.1287/mksc.1120.0736

Preview Abstract
Database Submission—The ISMS Durable Goods Data Sets

Pages:1008–1013

Published Online:August 9, 2012

https://doi.org/10.1287/mksc.1120.0726

Preview Abstract
Retailer-Driven Product Bundling in a Distribution Channel

Pages:1014–1021

Published Online:August 9, 2012

https://doi.org/10.1287/mksc.1120.0725

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:1022–1025

Published Online:November 1, 2012

https://doi.org/10.1287/mksc.1120.0758

Preview Abstract
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