Retailer-Driven Product Bundling in a Distribution Channel

Hemant K. Bhargava
Hemant K. Bhargava
[email protected]
Graduate School of Management, University of California, Davis, Davis, California 95616
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Hemant K. Bhargava

[email protected]

Graduate School of Management, University of California, Davis, Davis, California 95616

Search for more papers by this author

Published Online:9 Aug 2012https://doi.org/10.1287/mksc.1120.0725

Supplemental Material

mksc.1120.0725-sm-ec.pdf (140 KB)

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Volume 31, Issue 6

November-December 2012

Pages 873-1025

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Received:November 23, 2010
Accepted:May 01, 2012
Published Online:August 09, 2012

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Hemant K. Bhargava, (2012) Retailer-Driven Product Bundling in a Distribution Channel. Marketing Science 31(6):1014-1021.

https://doi.org/10.1287/mksc.1120.0725

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