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Research Article
Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act
Pages:717–737
Published Online:February 16, 2012
Commentaries and Reply to “Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act” by Christine Moorman, Rosellina Ferraro, and Joel Huber
Pages:738–755
Published Online:September 1, 2012
Commentaries and Reply to “Can Brand Extension Signal Product Quality?” by Sridhar Moorthy
Pages:771–778
Published Online:September 1, 2012
Bidding Behavior in Descending and Ascending Auctions
Pages:779–800
Published Online:September 1, 2012
Consumer Mental Accounts and Implications to Selling Base Products and Add-ons
Pages:801–818
Published Online:August 9, 2012
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
Pages:819–837
Published Online:August 9, 2012
Self-Control and Incentives: An Analysis of Multiperiod Quota Plans
Pages:855–869
Published Online:May 22, 2012
