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Research Article
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Pages:549–566
Published Online:May 22, 2012
Handling Endogenous Regressors by Joint Estimation Using Copulas
Pages:567–586
Published Online:May 22, 2012
Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits
Pages:587–602
Published Online:April 10, 2012
Social Sharing of Information Goods: Implications for Pricing and Profits
Pages:603–620
Published Online:April 10, 2012
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Pages:621–636
Published Online:April 10, 2012
Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions
Pages:649–667
Published Online:May 22, 2012
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
Pages:668–688
Published Online:July 12, 2012
Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data
Pages:689–712
Published Online:April 10, 2012
