Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Published Online:22 May 2012https://doi.org/10.1287/mksc.1120.0719
Supplemental Material
mksc.1120.0719-sm-ec.pdf (762 KB)
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Volume 31, Issue 4
July-August 2012
Pages 549-715
Article Information
Supplemental Material
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- Received:November 01, 2010
- Accepted:March 07, 2012
- Published Online:May 22, 2012
Copyright ©2012,INFORMS
Cite as
Mathew B. Chylinski, John H. Roberts, Bruce G. S. Hardie, (2012) Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects. Marketing Science 31(4):549-566.
https://doi.org/10.1287/mksc.1120.0719
Keywords
