Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits
Published Online:10 Apr 2012https://doi.org/10.1287/mksc.1120.0705
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mksc.1120.0705-sm-ec.pdf (77 KB)
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Volume 31, Issue 4
July-August 2012
Pages 549-715
Article Information
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- Received:March 16, 2011
- Accepted:November 07, 2011
- Published Online:April 10, 2012
Copyright © 2012, INFORMS
Cite as
Tingting He, Dmitri Kuksov, Chakravarthi Narasimhan, (2012) Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits. Marketing Science 31(4):587-602.
https://doi.org/10.1287/mksc.1120.0705
Keywords
