How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

Lesley Chiou
Lesley Chiou
[email protected]
Economics Department, Occidental College, Los Angeles, California 90041
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,
Catherine Tucker
Catherine Tucker
[email protected]
MIT Sloan School of Management, Cambridge, Massachusetts 02142; and National Bureau of Economic Research, Cambridge, Massachusetts 02138
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Lesley Chiou

[email protected]

Economics Department, Occidental College, Los Angeles, California 90041

Search for more papers by this author

,

Catherine Tucker

Catherine Tucker

[email protected]

MIT Sloan School of Management, Cambridge, Massachusetts 02142; and National Bureau of Economic Research, Cambridge, Massachusetts 02138

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Published Online:9 Aug 2012https://doi.org/10.1287/mksc.1120.0724

Supplemental Material

Online supplement: mksc.1120.0724-sm-ec.pdf
Science-to-Practice presentation: mksc.1120.0724-sm.pdf

cover image Marketing Science

Volume 31, Issue 5

September-October 2012

Pages 717-872

Article Information

Supplemental Material

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Received:March 22, 2010
Accepted:March 28, 2012
Published Online:August 09, 2012

Copyright © 2012, INFORMS

Cite as

Lesley Chiou, Catherine Tucker, (2012) How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?. Marketing Science 31(5):819-837.

https://doi.org/10.1287/mksc.1120.0724

Keywords