Editorial—Introducing Marketing Science Institute Research Priorities to Marketing Science

    Published Online:https://doi.org/10.1287/mksc.1120.0747

    References

    • Deighton J, Rizley R, Keane S. Research priorities of the Marketing Science Institute: 2012–2014. Marketing Sci. (2012) 31(6):873–877Google Scholar
    • Lehmann DR, McAlister L, Staelin R. Sophistication in research in marketing. J. Marketing (2011) 75(4):155–165CrossrefGoogle Scholar
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