Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder
Published Online:5 Nov 2012https://doi.org/10.1287/mksc.1120.0739
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Volume 31, Issue 6
November-December 2012
Pages 873-1025
Article Information
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- Received:July 20, 2011
- Accepted:July 23, 2012
- Published Online:November 05, 2012
Copyright © 2012, INFORMS
Cite as
Ashish Sood, Gareth M. James, Gerard J. Tellis, Ji Zhu, (2012) Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder. Marketing Science 31(6):964-979.
https://doi.org/10.1287/mksc.1120.0739
Keywords
