Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
Published Online:12 Oct 2012https://doi.org/10.1287/mksc.1120.0737
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Volume 31, Issue 6
November-December 2012
Pages 873-1025
Article Information
Supplemental Material
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- Received:June 10, 2009
- Accepted:July 16, 2012
- Published Online:October 12, 2012
Copyright © 2012, INFORMS
Cite as
Christine Moorman, Simone Wies, Natalie Mizik, Fredrika J. Spencer, (2012) Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. Marketing Science 31(6):934-951.
https://doi.org/10.1287/mksc.1120.0737
Keywords
