Focus on Authors

Henry Assael (“An Empirical Study of Word-of-Mouth Generation and Consumption”) is a professor of marketing at the Stern School of Business, New York University. He has written over 30 articles for scholarly journals, and he edited a 33-volume series on the history of marketing and a 30-volume series on the history of advertising. He is the author of three widely used texts: Consumer Behavior: A Strategic Approach (seven editions), Marketing: Principles and Strategy (three editions), and Marketing Management: Strategy and Action.

Hemant K. Bhargava (“Retailer-Driven Product Bundling in a Distribution Channel”) is an associate dean and the Jerome and Elsie Suran Professor of Technology Management at the Graduate School of Management, University of California, Davis. He studies business strategy and competition for technology products such as information goods, online services, software, electronic gadgets, media and entertainment goods, and alternative energy technologies.

Peter Boatwright (“A Satisficing Choice Model”) is an associate professor of marketing at the Tepper School of Business at Carnegie Mellon University. He also has a courtesy faculty appointment in mechanical engineering at Carnegie Mellon University. He received his Ph.D. from University of Chicago's Booth School of Business, and his research interests include product development processes and marketing of new products, Bayesian modeling, and consumer response to product assortment.

Bryan Bollinger (“Peer Effects in the Diffusion of Solar Photovoltaic Panels”) is an assistant professor of marketing at New York University's Stern School of Business. His research interests lie at the intersection of marketing, empirical industrial organization, and economic policy, including empirical methods, dynamics, technology adoption, demand- and supply-side spillover effects, and the effectiveness of marketing mix variables and policy tools in affecting consumer and firm behavior. He received both a B.A. and B.E. in engineering from Dartmouth College, and an M.A. in economics and a Ph.D. in marketing from Stanford University.

Xiaohong Chen (“An Empirical Study of Word-of-Mouth Generation and Consumption”) is a professor of management science at the Business School of Central South University, China. She received a B.S. in computer science and an M.S. in management science from Central South University, China, and a Ph.D. in management science from the Tokyo Institute of Technology, Japan. She is the principle professor of national first-level key principles “Management Science and Engineering” and “Innovation Group” of the National Natural Science Foundation in China. She is also the winner of “State Science Fund for Outstanding Youth” and named one of China's “National Outstanding Women” and “National Prominent Social Scientists.” Her research has been published in several top journals.

John Deighton (“Editorial—Research Priorities of the Marketing Science Institute: 2012–2014”) is the Executive Director of the Marketing Science Institute and the Harold M. Brierley Professor of Business Administration at the Harvard Business School. His Ph.D. is from the Wharton School of the University of Pennsylvania, and he served previously on the faculties of the University of Chicago and Dartmouth College.

Kenneth Gillingham (“Peer Effects in the Diffusion of Solar Photovoltaic Panels”) is an assistant professor of economics at Yale University, with appointments in the School of Forestry and Environmental Studies (primary) and the Department of Economics (courtesy). He holds a Ph.D. from Stanford University and a B.A. from Dartmouth College. His research focuses on the adoption of new technologies, including renewable energy, energy efficiency, and green transportation technologies. He was a Fulbright Fellow in New Zealand and has worked at the White House Council of Economic Advisers and Resources for the Future.

Liang Guo (“Consumer Deliberation and Product Line Design”) is an associate professor of marketing and Senior Wei Lun Fellow at Hong Kong University of Science and Technology. He received a Ph.D. in business administration from the University of California, Berkeley, and a B.A. in economics from Beijing University. His research interests include behavioral economics, channel interaction, information acquisition and sharing, and marketing strategy. His research work has been accepted for publication at the Journal of Economics and Management Strategy, Management Science, and Marketing Science; he serves on the editorial boards of Marketing Science and Management Science (associate editor). He was named an MSI Young Scholar in 2009.

Mantian (Mandy) Hu (“An Empirical Study of Word-of-Mouth Generation and Consumption”) is an assistant professor in the Department of Marketing at the Chinese University of Hong Kong, Hong Kong. She received a B.A. in economics from Fudan University, China, an M.A. in economics from Tufts University, and a Ph.D. in marketing from New York University. She is the 2011 recipient of the Best Proposal Award in the Society for Marketing Advances (SMA) Dissertation Proposal Competition.

Ganesh Iyer (“Competition in Consumer Shopping Experience”) is the Edgar F. Kaiser Professor of Business Administration at the Haas School of Business, University of California, Berkeley. He received his Ph.D. from the University of Toronto and was previously on the faculty at Washington University in St. Louis. His research uses economic theory to study marketing strategy problems; his areas of research are the coordination of product distribution, marketing information, Internet strategy, strategic communication, and bounded rationality in marketing strategy. He is currently an associate editor for Marketing Science,Management Science, and Quantitative Marketing and Economics. He received the 2000 John D. C. Little Award and was a finalist for the Little award on three other occasions, and two of his papers have been finalists for the INFORMS Long Term Impact Award.

Gareth M. James (“Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder”) is an expert on statistical methodology with particular application to marketing problems such as prediction of technology evolution. He teaches both M.B.A. and Ph.D. courses ranging from introductory statistics to advanced modern nonlinear regression techniques. He was recently elected a fellow of the American Statistical Association, the nation's preeminent professional statistical society, in recognition of his outstanding professional contributions to and leadership in the field of statistical science. He has also earned numerous accolades from USC Marshall, including the Evan C. Thompson Faculty Teaching and Learning Innovation Award, and he is a two-time winner of both the Dean's Award for Research Excellence and the Golden Apple Award for teaching excellence in his M.B.A. courses. He has published numerous articles in leading journals such as the Journal of the American Statistical Association, for which he also serves on the editorial review board.

Zsolt Katona (“Contextual Advertising”) is an assistant professor of marketing at the Haas School of Business, University of California, Berkeley. He has a Ph.D. in management from INSEAD; he also earned a Ph.D. in computer science from Eotvos University, Budapest. His current research focuses on understanding the interaction between websites' online advertising strategies. He also studies the role that link structure of social networks plays in word-of-mouth effects and community formation. Previously, he had analyzed characteristics of different random networks and published his work in such journals as the Journal of Applied Probability, Statistics and Probability Letters, and Random Structures and Algorithms.

Susan Keane (“Editorial—Research Priorities of the Marketing Science Institute: 2012–2014”) is the Editorial Director at the Marketing Science Institute, where she manages the development of the Relevant Knowledge book series, the working paper series, and other print and digital content.

Dmitri Kuksov (“Competition in Consumer Shopping Experience”) is a professor of marketing at the Naveen Jindal School of Management, the University of Texas at Dallas. He previously worked at Washington University in St. Louis, and he holds a Ph.D. in marketing from the Haas Business School of the University of California, Berkeley. His research interests include competitive strategy, markets with incomplete information, consumer communication and networks, branding and product line strategy, and customer satisfaction. His work has appeared in a number of journals, including Marketing Science, Management Science, the Journal of Marketing Research, and the Journal of Economic Theory. He received the 2005 Frank M. Bass Dissertation Award for his work on search costs and product differentiation, which was also a finalist for the INFORMS Long Term Impact Award, and two of his papers were finalists for 2007 John D. C. Little Award.

Natalie Mizik (“Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms”) is the Shansby Associate Professor of Marketing at the Foster School of Business, University of Washington (UW). She has published research in a broad set of substantive areas including branding, strategy, managerial myopia, customer satisfaction, and direct-to-physician pharmaceutical marketing. An award-winning teacher and researcher, she has served on the faculty of the Columbia Graduate School of Business and UNC Kenan-Flagler Business School, and she was a visiting professor at the MIT Sloan School of Management before she joined UW.

Robert T. Monroe (“A Satisficing Choice Model”) is an associate teaching professor of information systems at Carnegie Mellon University's Tepper School of Business, as well as the associate dean for Carnegie Mellon University's Qatar campus. He holds a Ph.D. and M.S. in computer science from Carnegie Mellon University and a B.S. in philosophy and computer science from the University of Michigan.

Christine Moorman (“Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms”) is the T. Austin Finch, Sr. Professor of Business Administration, Fuqua School of Business, Duke University. She has published research on consumer, manager, and organizational learning and the use of information in a range of marketing strategy and public policy contexts. Founder of The CMO Survey™ (http://www.cmosurvey.org) and winner of the Paul D. Converse award, she has also served as a trustee for the Marketing Science Institute and on the board of directors for the American Marketing Association.

Scott A. Neslin (“Database Submission—The ISMS Durable Goods Data Sets”) is the Albert Wesley Frey Professor of Marketing at the Tuck School of Business, Dartmouth College. He received his Ph.D. from the MIT Sloan School of Management. His research focuses on measuring and enhancing marketing productivity, particularly in the areas of sales promotion, advertising, and customer relationship management.

Jian Ni (“Database Submission—The ISMS Durable Goods Data Sets”) is an assistant professor of marketing at Carey Business School, Johns Hopkins University. He received his doctoral degree from Tepper School of Business at Carnegie Mellon University. His recent research focuses on empirical and theoretical studies of consumer choices and firm behavior.

Ross Rizley (“Editorial—Research Priorities of the Marketing Science Institute: 2012–2014”) is the Research Director of the Marketing Science Institute. His doctorate is in clinical psychology from Yale University, and he was a faculty member in the Department of Psychology and Social Relations at Harvard University, in the Department of Psychology at Boston University, and in the Department of Marketing at the Boston University School of Management.

Ashish Sood (“Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder”) is a professor of marketing at the Emory University and an expert in the areas of technology evolution, product innovation, and new product diffusion in emerging markets. He regularly chairs special sessions in research conferences and has been invited to talk at more than 10 top international schools. Prior to joining the academia, he worked in the industry for 12 years in India and Singapore. His research has been published in the top field journals, including Marketing Science and the Journal of Marketing, and has won numerous research awards and grants. His papers are highly cited, and the findings from his research have been published and reprinted in more than 40 books (e.g., Springer, Blackwell, Wiley), thought leadership publications (e.g., E&Y, Montgomery Research, Accenture, MSI's Knowledge series), and the business press (the New York Times and the Wall Street Journal).

Fredrika J. Spencer (“Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms”) is an assistant professor of marketing at the Cameron School of Business at the University of North Carolina at Wilmington. She holds a Ph.D. from Duke University, an M.B.A. from Wake Forest University, and a B.S. from the University of North Carolina at Chapel Hill. Her current research interests include evaluating the impact of individual- and portfolio-level product introduction behavior on financial markets and examining the flow of information within the firm.

Peter Stüttgen (“A Satisficing Choice Model”) is a visiting assistant professor in marketing at Carnegie Mellon University's Qatar campus. He holds a Ph.D. and M.S. in industrial administration (marketing) from Carnegie Mellon University's Tepper School of Business as well as a B.S. in marketing from the Campbell School of Business at Berry College. His research focuses on empirical models of consumer behavior—in particular, noncompensatory choice models.

Baohong Sun (“Database Submission—The ISMS Durable Goods Data Sets”) is the Dean's Distinguished Chair Professor of Marketing at the Cheong Kong Graduate School of Business (New York). She develops empirical models to study rational consumer choice, evaluate promotion effect, and measure impact on short-term and long-term sales. Her recent research focuses on studying the economic foundation of consumer networking behavior.

Gerard J. Tellis (“Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder”) is a professor of marketing, management, and organization; Neely Chair of American Enterprise; and Director of the Center for Global Innovation, at the USC Marshall School of Business. An expert in innovation, new product growth, emerging markets, global market entry, advertising, quality, and pricing, he has published four books and over 100 papers that have won over 20 awards, including the Frank M. Bass Award, the William F. O'Dell Award, the Harold D. Maynard Award (twice), and Converse award for lifetime contributions to research. He is a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam; a senior research associate at the Judge Business School; and a fellow of Sidney Sussex College, Cambridge University, United Kingdom. He is an associate editor of Marketing Science and the Journal of Marketing Research. More information can be found at http://www.gtellis.net.

Simone Wies (“Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms”) is a doctoral candidate in the Department of Finance at the School of Business and Economics and a member of the Marketing-Finance Research Lab, Maastricht University, the Netherlands. Her research deals with the interaction of capital markets and marketing investments, with a special emphasis on innovation.

Russell S. Winer (“An Empirical Study of Word-of-Mouth Generation and Consumption”) is the William Joyce Professor and Chair of the Department of Marketing at the Stern School of Business, New York University. He received a B.A. in economics from Union College and an M.S. and Ph.D. in industrial administration from Carnegie Mellon University. He is a past executive director of the Marketing Science Institute in Cambridge, Massachusetts. He is a founding fellow of the INFORMS Society for Marketing Science and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award.

Sha Yang (“An Empirical Study of Word-of-Mouth Generation and Consumption”) is a professor of marketing at the Marshall School of Business, University of Southern California. She received a B.A. in international economics from Renmin University, China, and an M.S. in statistics, M.A. in marketing, and Ph.D. in marketing from the Ohio State University. Her primary research focuses on understanding and modeling household purchase behavior (especially interdependent consumer decision making) and market competition. Her recent research interest focuses on Internet advertising. Her research has been published in leading journals such as Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing, and Quantitative Marketing and Economics.

Juanjuan Zhang (“Consumer Deliberation and Product Line Design”) is the Class of 1948 Career Development Professor and an associate professor of marketing at the MIT Sloan School of Management. She holds a B.E. from Tsinghua University and a Ph.D. in business administration from the University of California, Berkeley. Her research interests include observational learning (i.e., learning by observing others' choices), the interaction of information and incentives, and product development. She is the recipient of the 2010 Frank M. Bass Award and a finalist for the 2010 and 2011 John D. C. Little Award.

Kaifu Zhang (“Contextual Advertising”) is an assistant professor of marketing at Cheung Kong Graduate School of Business, Beijing, China. He holds a Ph.D. degree in management from INSEAD. His most recent research explores both theoretical and empirical issues related to media, advertising, and the Internet.

Ji Zhu (“Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder”) is a professor in the Department of Statistics at the University of Michigan. A well-recognized researcher in the areas of statistical machine learning and high-dimensional data analysis, he is also interested in applications in computational biology, marketing, finance, engineering, and physics. He publishes regularly in the leading statistics journals, and he received a CAREER Award from the National Science of Foundation.