Consumer Deliberation and Product Line Design
Published Online:20 Sep 2012https://doi.org/10.1287/mksc.1120.0736
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Volume 31, Issue 6
November-December 2012
Pages 873-1025
Article Information
Supplemental Material
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- Received:February 01, 2010
- Accepted:June 26, 2012
- Published Online:September 20, 2012
Copyright © 2012, INFORMS
Cite as
Liang Guo, Juanjuan Zhang, (2012) Consumer Deliberation and Product Line Design. Marketing Science 31(6):995-1007.
https://doi.org/10.1287/mksc.1120.0736
Keywords
