Contextual Advertising

Kaifu Zhang
Kaifu Zhang
[email protected]
Cheung Kong Graduate School of Business, Beijing 100738, China
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,
Zsolt Katona
Zsolt Katona
[email protected]
Haas School of Business, University of California, Berkeley, Berkeley, California 94720
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Kaifu Zhang

[email protected]

Cheung Kong Graduate School of Business, Beijing 100738, China

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Zsolt Katona

[email protected]

Haas School of Business, University of California, Berkeley, Berkeley, California 94720

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Published Online:12 Oct 2012https://doi.org/10.1287/mksc.1120.0740

Supplemental Material

mksc.1120.0740-sm-online-app.pdf (218 KB)

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Volume 31, Issue 6

November-December 2012

Pages 873-1025

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Received:February 02, 2011
Accepted:July 17, 2012
Published Online:October 12, 2012

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Kaifu Zhang, Zsolt Katona, (2012) Contextual Advertising. Marketing Science 31(6):980-994.

https://doi.org/10.1287/mksc.1120.0740

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Contextual Advertising

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