The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
Published Online:17 Dec 2012https://doi.org/10.1287/mksc.1120.0757
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mksc.1120.0757-sm-ec.pdf (197 KB)
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Volume 32, Issue 1
January-February 2013
Pages 1-189
Article Information
Supplemental Material
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Information
- Received:June 19, 2009
- Accepted:October 02, 2012
- Published Online:December 17, 2012
Copyright © 2013, INFORMS
Cite as
Stefan Stremersch, Vardit Landsman, Sriram Venkataraman, (2012) The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science 32(1):89-110.
https://doi.org/10.1287/mksc.1120.0757
Keywords
