Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

Alok R. Saboo
Alok R. Saboo
[email protected]
J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia 30303
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,
Rajdeep Grewal
Rajdeep Grewal
[email protected]
Smeal College of Business, Pennsylvania State University, State College, Pennsylvania 16802
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Alok R. Saboo

[email protected]

J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia 30303

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Rajdeep Grewal

[email protected]

Smeal College of Business, Pennsylvania State University, State College, Pennsylvania 16802

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Published Online:30 Nov 2012https://doi.org/10.1287/mksc.1120.0749

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mksc.1120.0749-sm-ec.pdf (171 KB)

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Volume 32, Issue 1

January-February 2013

Pages 1-189

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Received:October 20, 2010
Accepted:September 04, 2012
Published Online:November 30, 2012

Cite as

Alok R. Saboo, Rajdeep Grewal, (2012) Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings. Marketing Science 32(1):70-88.

https://doi.org/10.1287/mksc.1120.0749

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Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

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