Practice Prize Paper—Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
Published Online:30 Nov 2012https://doi.org/10.1287/mksc.1120.0746
- Cited by
- 9 April 2026 | European Journal of Marketing, Vol. 23
- Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments7 February 2023 | Journal of Marketing Research, Vol. 60, No. 4
- 29 December 2022 | Quantitative Marketing and Economics, Vol. 21, No. 1
- Journal of Business Research, Vol. 149
- Journal of Business Research, Vol. 140
- International Journal of Conflict Management, Vol. 31, No. 3
- European Journal of Operational Research, Vol. 265, No. 2
- 30 December 2014 | Marketing Letters, Vol. 27, No. 2
- 12 January 2016 | Operations Research, Vol. 64, No. 1
- 14 August 2015 | Journal of Brand Management, Vol. 22, No. 6
- 26 November 2014 | Journal of Marketing Management, Vol. 31, No. 3-4
- 9 October 2013 | Marketing Science, Vol. 32, No. 5
- 23 January 2013 | Marketing Science, Vol. 32, No. 2
Volume 32, Issue 2
March-April 2013
Pages 191-363
Article Information
Supplemental Material
Metrics
Information
- Received:March 18, 2012
- Accepted:July 19, 2012
- Published Online:November 30, 2012
Copyright © 2013, INFORMS
Cite as
Ashish Sinha, Anna Sahgal, Sharat K. Mathur, (2012) Practice Prize Paper—Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System. Marketing Science 32(2):221-228.
https://doi.org/10.1287/mksc.1120.0746
Keywords
