Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Published Online:23 Jan 2013https://doi.org/10.1287/mksc.1120.0756
Supplemental Material
mksc.1120.0756-sm-ec.pdf (310 KB)
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Volume 32, Issue 2
March-April 2013
Pages 191-363
Article Information
Supplemental Material
Metrics
Information
- Received:May 09, 2011
- Accepted:August 30, 2012
- Published Online:January 23, 2013
Copyright © 2013, INFORMS
Cite as
Gary L. Lilien, John H. Roberts, Venkatesh Shankar, (2013) Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. Marketing Science 32(2):229-245.
https://doi.org/10.1287/mksc.1120.0756
Keywords
