Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
Published Online:23 Jan 2013https://doi.org/10.1287/mksc.1120.0762
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Volume 32, Issue 2
March-April 2013
Pages 191-363
Article Information
Supplemental Material
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- Received:October 11, 2010
- Accepted:October 15, 2012
- Published Online:January 23, 2013
Copyright © 2013, INFORMS
Cite as
Elie Ofek, Özge Turut, (2013) Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty. Marketing Science 32(2):342-355.
https://doi.org/10.1287/mksc.1120.0762
Keywords
