Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability
Published Online:12 Oct 2012https://doi.org/10.1287/mksc.1120.0743
Supplemental Material
mksc.1120.0743-sm-ec1.pdf (54 KB)
mksc.1120.0743-sm-ec2.pdf (28 KB)
- Cited by
- 25 October 2024 | European Journal of Marketing, Vol. 58, No. 11
- 1 January 2023 | SSRN Electronic Journal, Vol. 18
- European Journal of Operational Research, Vol. 304, No. 1
- 7 November 2022 | Journal of Pharmaceutical Policy and Practice, Vol. 15, No. 1
- 21 December 2020 | International Journal of Healthcare Management, Vol. 15, No. 1
- 18 May 2020 | Management Science, Vol. 67, No. 3
- 20 December 2019 | Foundations and Trends® in Marketing, Vol. 13, No. 2-4
- 25 July 2017 | Marketing Science, Vol. 36, No. 6
- 29 February 2016 | Naval Research Logistics (NRL), Vol. 63, No. 1
- 21 November 2014 | Journal of Marketing Analytics, Vol. 2, No. 3
- 7 August 2013 | Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, Vol. 13, No. 3
Volume 32, Issue 3
May-June 2013
Pages 365-531
Article Information
Supplemental Material
Metrics
Information
- Received:June 19, 2011
- Accepted:August 17, 2012
- Published Online:October 12, 2012
Copyright © 2013, INFORMS
Cite as
Ram Bala, Pradeep Bhardwaj, Yuxin Chen, (2012) Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability. Marketing Science 32(3):522-527.
https://doi.org/10.1287/mksc.1120.0743
Keywords
